Pittsburgh Seo Agency
Knowing what things to check before launching your business site is half the battle won. Spend a few hours making sure these are all in place, and you can look forward to a smooth launch and many happy website visitors ahead!
SEO is critical to any eCommerce website or online store. SEO helps with search engine ranking, which in turn can help increase traffic to your site and boost sales. However, there are some basic things you can do to improve the SEO of your eCommerce website without requiring a lot of technical knowledge or needing to hire an expert.
Headings and URLs are important for SEO. Ensure you include keywords in both the heading and URL of your pages, as this can help boost their rankings on search engines.
Use descriptive headings that contain relevant keywords, but don’t stuff them with unnecessary words or phrases just to include more keywords in one place. It’s better to have fewer but more meaningful words than lots of filler text!
Use unique names for each page so it doesn’t get confused with other pages on your site (or other sites). You may want to consider using numbers instead of words if possible; this way, there’s no room for confusion between titles like “Our Products” vs. “OurProducts.”
Title tags are an important part of SEO and should be unique for each page. If a title tag is duplicated across different pages, it can cause problems with search engine rankings.
The title tag should also contain your main keyword(s). For example, if you sell watches and want to rank highly in Google’s search results for “buy watches online,” your title tag would be “Buy Watches Online | Store Name.”
This helps search engines understand what your site is about so they will display it higher up in their listings when people look for related terms on Google or another search engine platform like Bing or Yahoo!
Keyword research is the most important step in SEO. It’s also one of the most difficult to get right, but if you do it right, it can greatly impact your business.
Keywords are words that people type into search engines like Google, Yahoo, and Bing when looking for something specific. Keywords make up a search query–the words someone types into their browser to find what they’re looking for online.
As an eCommerce store owner or website owner, your goal should be to attract as much traffic as possible through organic (non-paid) search results on Google and other major search engines like Bing & Yahoo! This means creating content that ranks highly in these SERPs (search engine result pages) based off of user-intent driven keywords. This converts into sales conversion rates through organic traffic coming from those same SERPs!
Local SEO keywords are important for local businesses. If you’re a small business in a specific niche, then it’s crucial for you to optimize for the right keyword phrases that people are searching for in your area.
For example, I need a request for a Proposal for software development. If I want to know how to write it, I am more likely to search for a term like “rfp for software development” as opposed to just “RPF”.
Optimizing images with alt text is a good way for search engines to understand the content of your images. This can help improve your rankings in image searches, which are becoming more popular each year.
Image file names should also be optimized for SEO purposes. Image filenames should contain relevant keywords and descriptive information about the image (e.g., “blue-eyed_cute_girl_smiling” instead of just “image2”). If you’re using WordPress, some plugins will automatically optimize these things for you when uploading new images into posts or pages on your site.
The next thing you should do is avoid duplicate content. Duplicate content is when you have the same information on your site that’s also available on another site but with a different URL. This can cause problems for search engines because they cannot distinguish between the two pieces of content, so it’s harder for them to rank both in their search results.
If you already have duplicate content on your site or are worried about creating it in the future (for example, if someone else has written an article and published it on their blog), there are ways to fix this problem:
If these solutions don’t work and Google still thinks there’s more than one version of each page available online (which means they’re not being penalized), then try disavowing those links as well!
Featured snippets are a great way to get your brand in front of potential customers. Featured snippets are clickable results that appear at the top of Google’s search engine results page (SERP), and they’ve been around since 2016.
Pittsburgh Seo AgencyAccording to Moz, featured snippets have increased by 15% since last year alone. And if you’re not using them correctly, you could be missing out on thousands of dollars in revenue each month!
Mobile-first indexing is a huge change for ecommerce sites. As of October 2018, Google has begun rolling out this new indexing method, prioritizing mobile-specific content in the search results.
Google’s goal is to provide users with a better experience when searching on their phones or tablets. The new system gives preference to websites that have been optimized for mobile devices (and thus easier to use).
If you haven’t already implemented this strategy on your site, now is the time! It will help boost traffic and conversions by ensuring visitors can quickly and easily find what they’re looking for when they visit from their phone or tablet device.
Use a Content Delivery Network (CDN). A CDN will host your files on servers worldwide so that users get faster access to them wherever they are located. This can greatly reduce load times for international visitors and mobile users who might not have fast connections or be in areas with poor bandwidth.
Use a caching plugin – If you’re using WordPress as your CMS platform, many plugins are available that allow you to cache pages for faster loading speeds without having any technical knowledge!
If none of these options work out for you or if they don’t meet all of the criteria above (they probably won’t), then consider getting help from an expert who knows what they’re doing!
If none of these options work out for you or if they don’t meet all of the criteria above (they probably won’t), then consider getting help from an expert who knows what they’re doing!
Schema markup is a way to tell search engines what information is on your site. It can be used to describe things like people, places, and events. It also tells the search engine what type of content is on your site and how it should be displayed in search results.
Schema markup can help you with SEO because it provides context for search engines so that they know what content they are looking at when processing queries that involve your site or product catalogs (e-commerce).
If a user searches for “cameras,” then all cameras will appear in their results. It doesn’t matter if there are different types of cameras available from different sellers, where each seller may have different prices or features which would make them more relevant than others based on what the user wants from this type of product category.